End Misandry Now

Advertising Age sends a message to advertisers. Stop bashing men and fathers. It seems like every ad portrays men as stupid, dumb asses who need women to tell them what to do. It’s like a reversal of the stereotypes of women in the 60s. Now people are talking back.

The way the advertising industry portrays men has drawn increasing scrutiny in both the trade press and the mainstream media. Defenders of the status quo—in which men are depicted as irresponsible fathers and lazy, foolish husbands—are starting to feel outnumbered. It’s an understandable feeling.

In 2005, Bob Jeffery, chairman of JWT, said his agency had committed itself to developing “smart, positive portrayals of the modern man.” Meanwhile, anti-male ads have been criticized by, among others: Marian Salzman, chief marketing officer of Porter Novelli; Mark Tungate, author of “Branded Male: Marketing to Men”; syndicated columnist Kathleen Parker, whose weekly columns appear in 300 newspapers; TV host Bill Maher; CBS News anchor Charles Osgood; nationally syndicated radio-talk-show host Laura Schlessinger; syndicated columnist Jacey Eckhart; Chicago Tribune columnist Ross Werland; law professor/author and blogger Glenn Reynolds of Instapundit; Christine B. Whelan, author of “Why Smart Men Marry Smart Women”; and major-market-talk-show hosts Al Rantel, Mike McConnell, Ron Smith and Joe Elliott.

The evidence is clear: “Man as idiot” isn’t going over very well these days.

Stereotypes are the products of hacks and bigots. In this case the bigots are people “educated” under the PC ethic of modern day universities where too many professors teach the same kind of jingoism they claim to deplore in white males. The sooner and end comes to this hackery, the better. 

1. A couple weeks ago Tomoko called me into the living room to watch a commercial.  It was for some credit check company, and in it, a guy had married a woman with a poor credit record and was pointing out this had kept him from getting a house and such.  I goggled at it in disbelief.  It might be the first TV commercial in literally decades that dares to portray women as a possible cause of difficulty in the world.
   How it could possibly have gotten made is a mystery.
   My most hated man-bashing (literally) commercial in history is the series that are supposed to remind people that is “good to eat your vegetables.” In each and every one, the male (usually the classic clueless father type) tries to avoid eating his veggies, and is HIT ON THE HEAD by other people (and in one case, a dog).  Image how a commercial that indicated the best way to encourage women to act responsible was by slapping them around would be received.

   Posted by  on  04/14  at  04:01 PM

2. I am quite thrilled that this matter is gaining the negative attention it deserves.  For the longest time I thought I was the only one annoyed by the subtle and often not-subtle male bashing and stereotyping. 

   That being said, I feel that this is just a symptom of a disturbing decline in masculine identity in America, and perhaps Western Culture in general, the so-called “Pussification of America”.  Hopefully this article can bring some attention to this trend.

   Posted by  on  04/15  at  07:20 AM

3. I’ve talked about it before on here. It is a by product of leftist cant. But I think it will eventually pass like all trends. What needs to happen is more public figures need to speak out about it so the media and the Hollywood hacks get the message that they are offending a very large group of people for no good reason.

   Posted by  on  04/15  at  07:48 AM

4. Thanks for posting! It’s hardly just ads - try any sitcom from the last decade or so. Even starting out with Home Improvement, which otherwise was a great show. It’s been sickening.

   Posted by  on  04/15  at  03:40 PM

5. Thanks for such interesting information, very interestingly and cognitively, was pleasant to me!!!

   Posted by Arkashka  on  04/26  at  03:57 AM
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