With Marvel putting out multiple Avengers, X-Men, Hulk, Thor comics, et al. They are putting the squeeze on retailers, making it hard for them because they have to order minimums of this stuff and in many cases they have trouble selling it. DC is playing the same game. They’ve just announced there will now be two Batmans running around.
This is going to make it even harder on independent publishers who have to try to pick up what little slack there is. And making it extremely hard on retailers is not a way to save the business. The “big two” are busting out the comics trade. The fans and retailers should really show them their rage and refuse to participate in these stunts. Otherwise, what will happen is more and more people will stop buying comics, and or start downloading them from the torrents for free and the publishers will see their profits shrink even further.
As it is now, there are no books breaking 100,000 in sales anymore. That should be a clue they should cut back, but since the comics companies are run by Democrats, they seem to think Obamanomics (spend more the less you make) is how you save things. That’s really working out great for the prez.